Client
Viu TV
Info
One kid knows everything. Everyone else? 小學雞.
A fun TV promo for 學野: a primary student keeps firing off answers while the rest of the class sits blank — until they all turn into 小學雞. Cantonese slang for the clueless, the inexperienced, the ones who still have everything to learn. The punchline isn’t mockery — it’s the mirror. If you don’t know, you’re the chicken. Time to 學野.
Concept: Comedy through Cantonese culture. 小學雞 as visual metaphor — we’ve all been there, and that’s why the show exists.
Tone: Playful · Self-aware · “Learn something” without preaching
Category
TV Promo



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