He’s lazy. He’s always on time to leave. And he wants your coupons.

Sound Bear — ViuTV’s mascot, defined by the small things: 小恩小惠 (a tissue, a coupon, anything free), zero overtime, maximum chill. Launched not with a fanfare, but a mockumentary: ViuTV staff notice strange things in the office — snacks vanishing, white hair on the floor, a white blur in the corridor. Sightings spill into variety shows. He’s been here longer than anyone remembers.

The reveal: Sound Bear isn’t new. He’s the first staff member ViuTV ever had.

Concept: Mockumentary mystery → mascot origin story. Horror-comedy office lore that ends at the sales parade launch.

Character: Always off on time · Small perks hunter · Lazy legend · First employee

Execution: Mockumentary · Easter eggs across ViuTV shows · Event reveal at sales parade